Upcycled Certified Marks
Certified ingredients and products may use either Mark format.
Please see the Certification Standard for more information on certification.
LESS THAN DESIGNATION
<10% CERTIFIED UPCYCLED INGREDIENT CONTENT
AND LESS THAN THRESHOLD FOR TOTAL TONNAGE DIVERTED
Along with this “core” Mark, UFA has also developed a Mark to be displayed on products that are certified under the “Less Than PUI” designation; products that meet all the requirements for certification with the exception of the percent upcycled ingredient or tonnage diverted thresholds.
The Less Than PUI designation was included by the Upcycled Certification Standards Committee so all contributions to preventing food waste could be celebrated, establishing a reduced marketing allowance for Less Than PUIs to mitigate perceived greenwashing. The aim was to design the Less Than PUI Mark to be clearly distinguishable from the “core” Mark with distinctive design and language elements. After lengthy discussion which included input from UFA Membership, it was decided the Mark for the Less Than PUI designation will contain the words “Upcycled Certified Minimal Content.”
As we near a future in which the certification helps drive consumer excitement for upcycled products, we are honored to support our Members and the industry at large; together taking monumental steps towards building a food system that puts all food to its best and highest use.